Proposal not selected for the call for projects launched by the Frac Picardie. It refers to the Amiens houses and is based on the idea of declension by interweaving. Linked together, the bricks form the gathering – the one generated by the Frac with the public –, the network – that of the Frac with its partners –, the collection – that of the Frac Picardie, around the design. This principle of interweaving makes it possible to create a logo that can be adapted according to the media, composed in American Typewriter and in National – the original character of Frac Picardie. The identity is also intended to be declined by its colors and its composition system, treated in all-over in order to show the Frac collection and invite the public to discover more.
